Division of Management, Marketing, and Business Administration

Bachelor of Business Administration in General Business

The general business administration major consists of two tracks: General Business Administration and Entrepreneurship.


The general business administration track is designed to give students a basic understanding of all business areas. The purpose of the program is to prepare the student to enter any place of business which has its own specialized training program, or enter a small- or family-business.

  • General business education for all areas in business
  • Opportunity to network with business professionals
  • Highly qualified faculty
  • Online and hybrid classes
  • Current event discussions

Courses include:

  • Principles of Management
  • Marketing Principles
  • Public Finance
  • Business Conditions Analysis
  • Management electives
  • Marketing electives

The entrepreneurship track provides students with a foundation for beginning their own businesses. This track allows students to be imaginative, creative, and design a course of study that will best suit their future career needs. Entrepreneurship is part of the American dream and those who seek to be their own boss will benefit from this track in the general business administration major.

  • Be your own boss
  • Realize your dream of starting your own business
  • Highly qualified faculty
  • Online and hybrid courses
  • Current event discussions

Courses include:

  • Small Business Finance
  • Legal Environment of Business
  • Public Finance
  • Supervisory Management
  • Entrepreneurship
  • Human Resource Management
  • Small Business Management


Address and Mailing

Division of Management, Marketing, and General Business Administration
College of Business and Aviation
DSU Box 3275 Broom 271
Cleveland, MS 38733