Bachelor of Business
Administration in Marketing

Our B.B.A. in Marketing Sets the Tone for Your Career

The College of Business and Aviation offers a Bachelor of Business Administration in Marketing. A B.B.A. in Marketing at Delta State provides students with knowledge and skills in market and business research, consumer shopping behavior, advertising and promotions, social media marketing, and international marketing. Students are given the opportunity to work with closely with their professors, as well as with alumni and other professionals which can lead to enhanced job opportunities. A B.B.A. degree in Marketing at Delta State helps students to develop critical thinking, analytical, and problem solving skills. Students prepare case analysis, analyze marketing data sets, and identify market trends.


Student-Faculty Ratio


Program-specific Scholarships


Diverse Marketing Electives

Why Choose Marketing at DSU?

A group of four students working together on an assignment with other students in the background.

As a student pursuing this degree, you will build your knowledge in market and business research, advertising and promotions, consumer behavior, and social media marketing in an online environment or on campus. You will have the option to take many other classes where you can hone in on your knowledge in entrepreneurship, international marketing, or sports marketing to name a few. As a student you will have opportunities to develop teamwork, leadership, and time management skills.

  • Applications accepted year round
  • Flexible and part-time course scheduling
  • Online and on-campus student advisement
  • Experiential assignments
  • Community marketing projects
  • Social media marketing club
ACBSP Accredited Badge
Leigh Tucker, Marketing major

I chose marketing because I enjoy being in classes with the marketing professors. They are passionate about the success of their students and make class fun.

Leigh Tucker, Marketing majorClass of 2024

Concentrations in Marketing

General Marketing

The General Marketing concentration offers a comprehensive foundation in marketing principles, strategies, and techniques essential for success in today’s competitive business environment. With a focus on traditional and contemporary marketing approaches, students gain a deep understanding of consumer behavior, market research, international marketing, branding, promotional strategies, sales, and more. Students in this program learn how to create value for organizations, drive business growth, and shape consumer perceptions.

Digital Marketing

The Digital Marketing concentration prepares students for success in today’s digitally-driven business landscape. Through a blend of theoretical knowledge and hands-on experience, students explore key areas including social media marketing, SEO, content marketing, data analytics, and promotional strategies. Hands-on projects allow students to gain practical experience and develop a deep understanding of how to leverage digital channels effectively to engage audiences, drive growth, and achieve business objectives.

What Can I Do With a B.B.A. in Marketing?

The Bachelor’s program in Marketing gives students a wide variety of career opportunities in areas such as market research, advertising, public relations, and sales in industries such as retail, healthcare, and services. As a Delta State graduate with a degree in Marketing, you will be equipped to analyze data, develop communication programs, and confidently solve real-world media issues.

  • Marketing manager
  • Advertising executive
  • Public relations specialist
  • Sales rep
  • Marketing research analyst
  • Digital marketing specialist
  • Event planner
  • Brand manager

Business Scholarships

The College of Business and Aviation offers a variety of scholarships to students, many of which are based on merit, academic concentration, leadership, and other qualifying factors. There are over 20 scholarships for marketing majors. Students may also be eligible for non-program specific scholarship opportunities.

Program Goals

Marketing is a key aspect for many organizations, companies, and individuals in the world today. Every product, idea, thought, or connection is marketed in today’s society. In the Division of Management, Marketing, and Business Administration, the marketing major prepares students for a successful career in this dynamic, thriving field.

Admission Requirements

Applicants of this program must meet Delta State University’s undergraduate admission requirements.

There are no additional program admission requirements.


The following courses are required to complete a concentration in Marketing.

General Marketing

Categories Course Number Course Title Credits
Marketing Core MKT 321 Professional Selling 3
MKT 358 Consumer Behavior 3
MKT 388 Business Research Methods 3
MKT 475 International Marketing 3
MKT 499 Marketing Seminar 3
Marketing Electives 9

Digital Marketing

Categories Course Number Course Title Credits
Marketing Core MKT 321 Professional Selling 3
MKT 358 Consumer Behavior 3
MKT 388 Business Research Methods 3
MKT 475 International Marketing 3
MKT 499 Marketing Seminar 3
Digital Marketing MKT 330 Promotional Strategies 3
MKT 435 Social Media Marketing 3
MKT 438 Digital Marketing 3

Degree Requirements

To earn this degree, you must successfully complete at least 120 credits, including your general education requirements and the major requirements below.

General Education 39-41
University Requirement 1
Special Degree Requirements 6
Business Core 42
Major 24
Electives 6-8

For more information on degree requirements and specifics on courses needed to complete the degree, consult the Undergraduate Academic Catalog. For a semester-by-semester breakdown on how you can complete this degree in 4-years, visit academic maps.

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