College of Business and Aviation

Management, Marketing, and Business Administration

About the Division

The objective of the Division of Management, Marketing, and Business Administration is to provide students degree programs which afford a broad range of career opportunities for individuals who desire to specialize in Management, Marketing, General Business, or Hospitality Services Management. In addition to a well-balanced background in general education, the curriculum includes core courses in accounting, economics, finance, and communication in order to establish a strong common body of knowledge in business administration.


Chair’s Welcome

I would personally like to welcome you to the Division of Management, Marketing, and Business Administration homepage. We are committed to providing outstanding academic opportunities to prepare our students to be knowledgeable, business-ready career professionals. Our respected faculty are here because they enjoy what they do: teaching others! Our courses provide progressive real-world information to make classes relevant to current business topics and situations. We believe whatever you learn in the classroom should prepare you for your career and help you reach your maximum potential. We are energetic about our subjects and want to help you reach your full potential in your course of study. our goal as professors is to help you in any way possible.

Our division offers three programs of study which lead to a Bachelor of Business Administration degree in Management, Marketing, or General Business. We also provide five concentrations.Within the Management program, we offer concentrations in Management, International Business and Development, and Service Management. Within General Business, we offer concentrations in General Business and Entrepreneurship.

While at Delta State University, we believe you should excel at your studies. When you leave Delta State University, we believe you should excel your work environment and positively impact society at large. In our division, our type of organizational culture is collaborative/clan. This means we operate like a family. This culture reflects how important you, our students, are to us. We enjoy getting to know you by name and on a personal level. Our doors are always open. Students are invited to come in anytime they have questions or need help. Whether a freshman or an alumnus, or somewhere in between, you never need to feel alone when you are part of our family.

Rebecca Hochradel, PhD, RD
Chair and Associate Professor of Management and Marketing

Management

In the Division of Management, Marketing and Business Administration, the management major consists of five tracks: Business Management, International Business and Development, Services Management, Human Resource Management, and Supply Chain Management  tracks. The division’s objective is to provide students with programs offering a broad range of successful career opportunities.


Business Management Track

The management track prepares students to enter organizations as leaders, supervisors, and decision makers. It provides students with many career possibilities including healthcare management, manufacturing, small business management, service industry management, retail management, quality management and human resource management, among many others. Some elements of the program include:

  • Management skills needed in all fields
  • Opportunity to network with business professionals
  • Highly qualified faculty
  • Online and hybrid classes
  • Current event discussions

Courses include:

  • Principles of Management
  • Human Resource Management
  • Organizational Behavior
  • Operations Management
  • Supervisory Management
  • International Business

International Business and Development Track

The international business and development track is designed to provide students with a solid educational foundation to enter the workforce and assist in the management needs of global industry. Through this track, students develop the knowledge and skills needed to be successful in international industries throughout numerous fields. The IBD track addresses the needs of global business and provides students with skills required to succeed and advance within international organizations. The courses in this program target issues and subjects relevant to global organizations.

An increasing number of organizations is choosing to provide their products and services to the world and as such the need for qualified graduates with a background in international business is growing. Some elements of the program include:

  • Increasingly high demand for graduates
  • Interaction with international business professionals
  • Current event discussions
  • Exciting field of study
  • Online and hybrid courses

Courses include:

  • International Business
  • International Management
  • International Marketing
  • International Human Resource Management
  • Cross-Cultural Management
  • International Development Theory
  • International Managerial Policy and Strategy

Services Management Track

The services management tract is designated to provide students with the managerial skills needed to be successful in services management. The curriculum offers courses that address areas of importance in the services management   field. This curriculum focuses on the unique issues of managing intangible, inseparable, perishable, and variable business offerings.


Human Resource Management Track

The human resources management track is designed to provide students with the managerial skills needed to be successful in human resources. The curriculum offers courses that address areas of importance for organizations to be able to maximize employee performance to meet their strategic objectives. Specific areas of focus include workforce development, recruitment and selection, training, performance appraisal, and industrial relations.


Supply Chain Management Track

The supply chain management track is designed to provide student with the managerial skills needed to be successful in supply chain management. The curriculum offers courses that address areas of importance for the organization in the movement of materials and goods through the supply chain from raw materials to distribution of product to maximize efficiency. Specific areas of focus include project management, logistics, inventory and demand, analytics, and quality management.

Marketing

Marketing is a key aspect for many organizations, companies and individuals in the world today. Every product, idea, thought or connection is marketed in today’s society. In the Division of Management, Marketing and Business Administration, the marketing major prepares students for a successful career in the dynamic, thriving field.

Career Opportunities

  • Chief Marketing Executive
  • Marketing Research Director
  • Product Manager
  • Sales Manager
  • Advertising Manager
  • Public Relations Officer
  • Retail and Wholesale Buyer
  • Physical Distribution Manager

General Business

The general business administration major consists of two tracks: General Business Administration and Entrepreneurship.

General Business Administration Track

The general business administration track is designed to give students a basic understanding of all business areas. The purpose of the program is to prepare the student to enter any place of business which has its own specialized training program, or enter a small- or family-business.

  • General business education for all areas in business
  • Opportunity to network with business professionals
  • Highly qualified faculty
  • Online and hybrid classes
  • Current event discussions

Classes include:

  • Principles of Management
  • Marketing Principles
  • Public Finance
  • Business Conditions Analysis
  • Management electives
  • Marketing electives

Entrepreneurship Track

The entrepreneurship track provides students with a foundation for beginning their own businesses. This track allows students to be imaginative, creative, and design a course of study that will best suit their future career needs. Entrepreneurship is part of the American dream and those who seek to be their own boss will benefit from this track in the general business administration major.

  • Be your own boss
  • Realize your dream of starting your own business
  • Highly qualified faculty
  • Online and hybrid courses
  • Current event discussions

Courses include:

  • Small Business Finance
  • Legal Environment of Business
  • Public Finance
  • Supervisory Management
  • Entrepreneurship
  • Human Resource Management
  • Small Business Management

Healthcare Administration

The healthcare administration program is designed for the student interested in working in the highly specialized field of healthcare administration. These business-focused students will gain valuable information in management, human resources, information technology, and business theories, as well as information unique to the industry such as health care informatics, health care ethics and culture, health care law and regulations, and health care economics and finance. This course of study will fulfill a need for qualified administrative employees as the health care industry is one of the fastest growing areas in our economy, with a workforce of 18 million workers.


Career Opportunities

Administrators in many settings including:

  • Clinics
  • Consulting firms
  • Health insurance organizations
  • Healthcare associations
  • Hospitals
  • Nursing homes
  • Physician practices
  • Mental health organizations
  • Public health departments
  • Rehabilitation centers
  • Skilled nursing facilities
  • Universities and research institutions