Writing for the Web

Some Tips for Writing Online Content

• Less is more! Use clear, meaningful and concise wording when writing.
• Write for the audience first. What are they looking for?
• Think of the main message you are trying to convey.
• Use effective headings to grab attention and engage the reader.
• Don’t be afraid to edit, edit, edit! If you feel the page doesn’t communicate your message, chances are it isn’t.
• When using hyperlinks:
• Don’t do this: Download the 2013 Academic Calendar by clicking here.
• Instead, do this: Download the 2013 Academic Calendar.
• Write content that is focused on the user’s needs, not your own.
• Limit each paragraph to one key concept.
• Keep content short, use lists and short paragraphs.