Writing for the Web

Some Tips for Writing Online Content

  • Less is more! Use clear, meaningful and concise wording when writing.
  • Write for the audience first. What are they looking for?
  • Think of the main message you are trying to convey.
  • Use effective headings to grab attention and engage the reader.
  • Don’t be afraid to edit, edit, edit! If you feel the page doesn’t communicate your message, chances are it isn’t.
  • When using hyperlinks:
  • Write content that is focused on the user’s needs, not your own.
  • Limit each paragraph to one key concept.
  • Keep content short, use lists and short paragraphs.
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