Division of Management, Marketing,
and Business Administration

MARKETING

The marketing major is designed to develop individual skills for use in the dynamic area of business which matches the product offerings of a firm to the needs of its customers. Emphasis is placed on marketing as a system which provides values or utilities for consumers. The curriculum offers courses which teach the refined techniques of retail merchandising, personal selling, and advertising.

• Exciting field of study

• Network opportunities with marketing professionals

• Highly qualified faculty

• Online classes

• Real-world marketing projects in classes

• Courses include: Marketing Principles, Personal Selling, Retail Management, Advertising, Internet Marketing, Distribution Management, Consumer Behavior, Sports Marketing, Sales Management, International Marketing, Services Marketing, Marketing Research

Click here to download the marketing degree check sheet.

 Contact us for more information about majoring in marketing.

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