The GRAMMY Museum®‘s most popular exhibit to date, The Taylor Swift Experience™ will open at GRAMMY Museum Mississippi in Cleveland on March 3, two days before the Mississippi museum celebrates its one-year anniversary.
AT&T is the official sponsor of The Taylor Swift Experience in Mississippi. Most recently, AT&T unveiled Taylor Swift NOW, a new video experience created exclusively by AT&T and Swift.
Curated by the GRAMMY Museum at L.A. LIVE, The Taylor Swift Experience gives visitors and fans an in-depth look at the 10-time GRAMMY-winning artist as a singer, songwriter, musician and producer through personal photographs and home videos, interactive experiences, handwritten lyrics of Taylor’s top-charting hits, and iconic performance outfits including her custom-made Atelier Versace romper worn earlier this month at the DIRECTV NOW Super Saturday Night concert in Houston, Texas.
“We couldn’t think of a better way to celebrate our one-year anniversary than by hosting this incredible exhibit paying tribute to one of the most legendary artists of today,” said Emily Havens, executive director of GRAMMY Museum Mississippi. “After showings in Los Angeles and New York, we are thrilled to bring her story to Cleveland, Mississippi, only a few hours away from her hometown of Nashville, where Taylor began her recording career.”
On display through Aug. 13, 2017, the exhibit will feature:
· clips from AT&T’s Taylor Swift NOW video channel, featuring unique and never-before-seen content and behind-the-scenes footage
· custom-made Atelier Versace romper worn at DIRECTV NOW’s Super Saturday Night concert
· personal family photos, early childhood reading books and clothing, including the sweater gown Taylor wore home from the hospital just days after her birth
· tour costumes from Taylor’s “The RED Tour” and “The 1989 World Tour”
· items from the GRAMMY-winning Album Of The Year “1989,” which include iconic outfits from the GRAMMY-winning Best Music Video “Bad Blood”
· pre-Met Gala Louis Vuitton dress
· handwritten lyrics for Taylor’s smash hits “Teardrops On My Guitar,” “White Horse,” “22” and “Welcome To New York”
· Taylor’s 2009 GRAMMY Award for Best Female Country Vocal Performance for “White Horse”
· the dress Taylor wore in her music video for “Mean,” as well as the banjo used during her performance at the 54th GRAMMY Awards in 2012
· a one-of-a-kind custom-built piano used during “The 1989 World Tour”
· and more, including additional interactive elements
Having originally debuted at the GRAMMY Museum in Los Angeles on Dec. 13, 2014, Swift’s 25th birthday, the exhibit was expected to close in May 2015, but due to overwhelming response, was extended through Oct. 4, 2015. The exhibit made its East Coast premiere on Nov. 18, 2016, in New York’s Seaport District, where it remained on display through Feb. 19, 2017.
The Taylor Swift Experience will be on display in GRAMMY Museum Mississippi’s Special Exhibits Gallery through Aug. 13, 2017. GRAMMY Museum Mississippi is located at 800 W. Sunflower Road, Cleveland, Mississippi 38732.
GRAMMY Museum Mississippi is the first GRAMMY Museum to be built outside of Los Angeles. Its grand opening was held on March 5, 2016.
About Taylor Swift
In the fall of 2014, when Taylor Swift released her critically acclaimed fifth album, “1989,” she astounded the world by selling almost 1.3 million albums in its debut week — a feat that had been called impossible. She is the only artist in history to have three albums selling over one million copies in their first week of release (2010’s “Speak Now,” 2012’s “RED” and 2014’s “1989”. Swift, a 10-time GRAMMY winner, is a singer, songwriter, musician and producer, and not only the youngest winner in history, she is the first female solo artist to win the music industry’s highest honor, the GRAMMY Award for Album of the Year twice. Swift has an album on Rolling Stone’s prestigious “The 50 Greatest Albums of All Time (by women)” list, she is Billboard’s youngest ever Woman of the Year, and the only artist to have been awarded this honor twice. Time magazine has named her one the of the 100 Most Influential People in the world, and one of only eight candidates for their most prestigious honor, 2014 Person of the Year. She is the inaugural recipient of AMA’s Dick Clark Award for Excellence. The number of awards she has won and the sales figures only tell part of Swift’s story. It’s the intangibles that elevate her into the stratosphere of our pop culture planet, allowing the 27-year-old singer-songwriter to orbit in a more rarified air. Her large-scale charitable contributions are one thing, but it’s in the small gestures – the notes of compassion she posts on the Instagram photos of lovelorn fans, the genuine hugs she distributes without discretion – where Swift proves time and time again that platinum-selling, record-setting success has not changed her inherent nature. She is awkwardly honest and powerfully empathetic; a brazen superfan, loyal friend, fierce protector of hearts; and one of the world’s greatest ambassadors for the power of just being yourself.
