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CommMark honored with national awards

Delta State University’s Office of Communications and Marketing was recently named among the top in the nation in the 2014/2015 Collegiate Advertising Awards program.

The CAA is an elite program recognizing higher education organizations for excellence in communications, marketing, advertising and promotions of their schools.

This year’s competition had more than 900 entries from across the United States representing a diverse plethora of educational facilities from small community colleges to very large schools and universities.

“It’s a true honor for our department to be recognized for the hard work we put in,” said Laura Walker, graphic designer and brand manager. “We went head-to-head with schools of all sizes around the country, so it’s exciting to receive recognition on a national level.”

Delta State took home three medals in the contest: a silver for “Delta Music Institute: Bootcamp Booklet” (in conjunction with design firm Mothlite Media); a silver for “photOKRAphy,” a semi-daily collection of photos captured on campus or at events; and a bronze for the design of “Freshman Viewbook.”

All submissions were reviewed and scored by a national panel of industry experts, with a possibility of 100 total points. Participant’s entries competed against similar-sized organizations in their specific groups and categories.

Awards were issued for entries that received top marks from judges placing them in the top 16 percent of the nation for educational advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

Representing all areas of communications, medias, marketing, advertising and promotions, the 2014/2015 Collegiate Advertising Awards program contained some of the best advertising projects arguably in the world.

All winners are posted on the Collegiate Advertising Awards website at www.collegiateadawards.com.